The Founder
Award-winning travel expert. Community builder. The woman who created She Travels so that no woman ever has to put herself last again.
Her Story
Hemali Shah built She Travels from a deeply personal place — the recognition that women above 40 are the most underserved travellers in the world. They carry the most. They give the most. And they travel the least.
With over 14 years of experience in the travel industry, Hemali has helped thousands of travellers create extraordinary memories. But it was her work with women — watching them arrive exhausted and leave transformed — that inspired her to create something entirely different.
Backed by City One Tourism & Travel — TripAdvisor Certificate of Excellence Winner and World Travel Awards Nominee — She Travels is where 14 years of expertise meets a woman's deepest need: to finally choose herself.
Every experience is personally vetted by Hemali. Every detail is designed for your peace of mind. Every journey is a step back to the woman you truly are.
Recognition
Recognised by BNI for outstanding entrepreneurial impact and community leadership in the UAE.
City One Tourism & Travel — multiple-year recipient of TripAdvisor's Certificate of Excellence for outstanding service.
Nominated for the World Travel Awards — the Oscars of the travel industry — for excellence in travel services.
The Journey
2010
Hemali began her career in travel with a passion for creating extraordinary experiences. City One Tourism & Travel was born.
2014
City One Tourism & Travel received its first TripAdvisor Certificate of Excellence — the first of many.
2018
Nominated for the World Travel Awards, cementing Hemali's reputation as one of Dubai's leading travel professionals.
2022
After years of watching women arrive on trips exhausted and leave transformed, Hemali realised there was a profound gap in the market — and a profound need in women's hearts.
2024
She Travels officially launches in Dubai — a women-only travel community designed for healing, connection, and transformation.
2025
Hemali is recognised as BNI's Most Impactful Entrepreneur for her work empowering women through travel and community.
2026
She Travels grows its community to 500+ women across the UAE and beyond, with journeys to Bali, Santorini, the Maldives, and more.
What We Stand For
Every destination, hotel, and experience is personally vetted for safety. Women travel with us knowing they are completely protected.
We do not just put women in a room together. We create the conditions for deep, lasting connection — the kind that changes lives.
Every She Travels experience is designed to create inner change, not just outer memories. We travel to become more ourselves.
She Travels exists for one reason: to put women first. Every decision, every detail, every experience is designed with women's needs at the centre.
She Travels is waiting for you.